Facebook, Google, and twitter lawyers gave testimony to congress on how they missed the Russian influence campaign. Even though the ads were bought in Russian currency on platforms chalk full of analytics engines, the problematic nature of the influence campaign went undetected. “Rubles + US politics” did not trigger an alert, because the nature of off-the-shelf deep learning is that it only looks for what it knows to look for, and on a deeper level, it is learning from really messy (unstructured) or corrupted and biased data. Understanding the unstructured nature of public data (mixed with private data) is improving by leaps and bounds every day. That’s one of the main things I work on. Let’s focus instead on the data quality problem.
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